Chek Hup Ipoh White Coffee Original | Coffee Powder Malaysia

trusted brand

Vision

To become the trusted and leading Malaysian instant beverages brand in the Greater China & Southeast Asia

natural products

Mission

To serve our customers by making convenient & lifestyle instant beverages products which are delicious & natural

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Core Values

Responsibility

Accountability

Balance

Benevolence

Innovation

Truthfulness

Chek Hup has expanded its brand thousands of miles across the globe, introducing its rich, creamy taste and aroma to new taste buds each day. Chek Hup offers over a dozen different products and exclusive blends.

In Malaysia, coffee culture runs deep, and one popular beverage that exemplifies this passion is “kopi mix Malaysia.” This unique blend combines traditional Malaysian coffee’s rich and aromatic flavours with a modern twist, creating a delightful coffee mix that caters to diverse tastes. Malaysians take pride in their coffee, and kopi mix Malaysia has become a beloved choice for those who appreciate the convenience of a premix coffee that doesn’t compromise quality. Whether enjoyed at bustling street-side stalls, local cafes, or in the comfort of one’s home, kopi mix Malaysia is a testament to the country’s rich coffee heritage and ability to adapt to the demands of the modern coffee enthusiast.

The Chek Hup R&D team constantly updates the range of goodness with revolutionary beverages such as the iconic 3-in-1 Ipoh White Coffee designed to provide a perfect cuppa anytime, anywhere.

Milestones

1965

Rock sugar Is born

Founded by the late Mr. Tan Soo Hor in Ipoh, specialising as a rock sugar producer

1990

Top of the industry

Chek Hup’s rock sugar became among the top of the industry, distributed all across Malaysia and Singapore

2000

First Instant Coffee Beverage

Officially launched its first coffee beverage, Chek Hup Ipoh White Coffee with rock sugar

2003

Signature Kokoo Chocolate

Launched Chek Hup’s signature chocolate offering, Kokoo Chocolate Drink

2007

Teh Tarik Unique Spin

Recreated a Malaysian classic, Teh Tarik, adding a unique spin and making it easily prepared

2014

Black Mandheling + Rock Sugar Sticks

Launched Chek Hup Black Mandheling coffee, which is packed together with the company’s signature rock sugar sticks

2015

50th Anniversary

Celebrated 50th Anniversary

New Corporate Headquarter

Officiated our new corporate headquarters in Jelapang, Ipoh

Microground Technology

Launched Chek Hup Colombian Coffee, which uses microground technology for a refined brew

2017

Rock Sugar Convenience Series

Launched the Chek Hup Rock Sugar Convenience series

2019

Low-GI Certification

Received Low-GI certification from the Glycemic Index Research Unit of Temasek Polytechnic, Singapore

2019

Relaunched Chek Hup Classic

Re-launched Chek Hup Classic as a healthier alternative with the same richness and taste

2020

55th Anniversary

Celebrated our 55th Anniversary

2021

Chek Hup Official Website

Launched our official e-shop

Partnership with AirAsia

Partnership with AirAsia to introduce Hokkaido Milk Latte and Himalayan Salt Latte cup on flights

Limited Edition Gourmet Coffee

First local coffee brand to launch limited-edition Gourmet Coffee for Christmas gifting

Bulletproof Coffee

Launched Bulletproof Coffee

2022

Chinese New Year Hamper

First launch of Chinese New Year Hamper in Hot Beverage Category in Malaysia

Tarik Series

Launched our Tarik Series

Kokoo Peppermint

Launched our Kokoo Peppermint

2023

White Coffee With Soy Protein

Launched our White Coffee With Soy Protein

Revamped Black Mandheling

Launched revamped Black Mandheling

2024

Chek Hup Mobile Application

Launched our mobile application

Chek Hup Corporate Website

Revamped our Chek Hup corporate website

New Gourmet Series Products

Launched Matcha Vanilla Latte and Caramel Macchiato

White Coffee With Soy Protein Consumer Launch Activation

Launched “Keep It Real” White Coffee With Soy Protein Consumer Launch Activation (1st plant-based beverage from Chek Hup)

Certifications

US FDA

HACCP
Certified By Intertek

MeSTI Malaysia

ISO 9001
Certified By Intertek

ISO 22000
Certified By Intertek

Halal Certification

Awards

2006, 2010, 2012
The International Taste & Quality Award

2006 – 2011
Six-Time Golden Bull Award

2007
The Malaysia State of Perak Tourism Association Award

2007 – 2009
Three-Time Enterprise 50 Award

2009
The Brandlaureate SMEs Chapter Award Best Brand

2010
The Brandlaureate Award Best Brands Product Branding

2015
The Brandlaureate Award Brand of The Year

2016
Brand Icon Leadership Award

2016-2017
The Brandlaureate Award Product Branding

2016-2017
The Brandlaureate Award Brand Excellence in Food & Beverage

2021
The BrandLaureate World Halal BESTBRANDS e-Branding Award
(Consumer Instant White Coffee)

2024
advertising + marketing’s Marketing Excellence Awards (Excellence in Multilingual Marketing)