Heritage

Chek Hup was established in Ipoh, Malaysia in the mid 1900’s, marking the birth of a unique brand that is known for its special brew of roasted coffee beans. Chek Hup is founded by a true coffee enthusiast who merged the local flavoring and culture with freshly roasted premium coffee beans. Being an innovative corporation, Chek Hup had brewed up an entire range of goodness for any time and occasion!

 

Chek Hup has expanded its brand thousands of miles across the globe, introducing its rich, creamy taste and aroma to new taste buds each day. Chek Hup offers over a dozen different products and exclusive blends.

The Chek Hup R&D team constantly updates the range of goodness with revolutionary beverages such as the iconic 3-in-1 Ipoh White Coffee designed to provide a perfect cuppa anytime, anywhere.

   Vision, Mission, Purpose & Values

Vision:
To become the most trusted brand in all the markets where the “RABBIT” is present.

Mission:
To produce foods that are safe and high quality, on the values of the “RABBIT”, where people enjoy and want to buy again.

Purpose
We value life by making products that are at their most natural.

Values
Responsibility . Accountability . Balance . Benevolence . Innovation . Truthfulness

Logo

Chek Hup’s logo shows a rabbit, a wheelbarrow and coffee beans. These items represent Chek Hup. The rabbit in the logo symbolizes purity and honesty. Its upright ears signifies happiness and positivity. CH, the company initials are used in the design of the rabbit while the wheelbarrow symbolizes pushing forward and staying ahead at all times. The coffee beans are the core products of the company.

Mascot

CAFFIE (Hero Rabbit)

Genuine – Chek Hup promises to serve you and your family wholeheartedly by ensuring that all products are made of natural raw ingredients.

Good Leadership – Being a legendary brand that plays a significant role in the history of FMCG market, we would like to stress that OUR customers’ loyalty, trust and support are the only factors that keep us moving.

Life Companion – The marvelous taste of our products brings you the most satisfying enjoyment and energizes every single day of yours.

CHEKKIE (Worker Rabbit)

Skillful – We confidently ensure the excellence of all products through professional quality management and careful supervision of every single procedure throughout the manufacturing process.

Innovative – Everyone in Chek Hup, Chek Hup has never given up bringing the most satisfying drink into your life.

Commitment – Thanks to the unconditional contribution and sacrifice of our team, Chek Hup is heading towards the right path of success.

HUPPIE (Flying Rabbit)

Efficient – We place strong emphasis on service quality and work performances. With confidence and passion, we face all challenges positively.

Ambitious – We insist to share the best quality with every honorable customer. We are faithful that our products will be introduced to all four corners of the globe and to every customer.

High achievement – Chek Hup is being internationally recognized. Improving sales performance is the best warranty of our products’ quality.

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