Vision
To become the trusted and leading Malaysian instant beverages brand in the Greater China & Southeast Asia
Mission
To serve our customers by making convenient & lifestyle instant beverages products which are delicious & natural
Core Values
Accountability
Balance
Benevolence
Innovation
Truthfulness
Chek Hup has expanded its brand thousands of miles across the globe, introducing its rich, creamy taste and aroma to new taste buds each day. Chek Hup offers over a dozen different products and exclusive blends.
In Malaysia, coffee culture runs deep, and one popular beverage that exemplifies this passion is “kopi mix Malaysia.” This unique blend combines traditional Malaysian coffee’s rich and aromatic flavours with a modern twist, creating a delightful coffee mix that caters to diverse tastes. Malaysians take pride in their coffee, and kopi mix Malaysia has become a beloved choice for those who appreciate the convenience of a premix coffee that doesn’t compromise quality. Whether enjoyed at bustling street-side stalls, local cafes, or in the comfort of one’s home, kopi mix Malaysia is a testament to the country’s rich coffee heritage and ability to adapt to the demands of the modern coffee enthusiast.
The Chek Hup R&D team constantly updates the range of goodness with revolutionary beverages such as the iconic 3-in-1 Ipoh White Coffee designed to provide a perfect cuppa anytime, anywhere.
Milestones
Certifications

US FDA

HACCP
Certified By Intertek

MeSTI Malaysia

ISO 9001
Certified By Intertek

ISO 22000
Certified By Intertek

Halal Certification
Awards

2006, 2010, 2012
The International Taste & Quality Award

2006 – 2011
Six-Time Golden Bull Award

2007
The Malaysia State of Perak Tourism Association Award

2007 – 2009
Three-Time Enterprise 50 Award

2009
The Brandlaureate SMEs Chapter Award Best Brand

2010
The Brandlaureate Award Best Brands Product Branding

2015
The Brandlaureate Award Brand of The Year

2016
Brand Icon Leadership Award

2016-2017
The Brandlaureate Award Product Branding

2016-2017
The Brandlaureate Award Brand Excellence in Food & Beverage

2021
The BrandLaureate World Halal BESTBRANDS e-Branding Award
(Consumer Instant White Coffee)

2024
advertising + marketing’s Marketing Excellence Awards (Excellence in Multilingual Marketing)