Chek Hup x EVOS Esports

Chek Hup x EVOS Esports Partnership

Chek Hup Coffee and EVOS Esports Malaysia have formed a synergistic partnership to elevate both brands. This collaboration will leverage the strengths of each partner, including coffee supply provision, talent ambassadorship, content creation, brand visibility, community engagement, and social media activations.

“As a company new to the esports industry, Chek Hup Holdings is thrilled to collaborate with EVOS Esports,” stated Joseph Tan, MD of Chek Hup Holdings. “This partnership will enable us to reach out to the Millennial and Gen Z demographics, a key target audience for our brand. We will be leveraging the influence of EVOS Esports’ talents by featuring them as brand ambassadors in our latest marketing campaign. Chek Hup’s dedication to innovation drives us to explore new avenues to connect with the next generation of consumers, and we believe that esports and gaming offer a promising opportunity to do so.”