Chek Hup was established in Ipoh, Malaysia in the mid 1900’s, marking the birth of a unique brand that is known for its special brew of roasted coffee beans. Chek Hup is founded by a true coffee enthusiast who merged the local flavoring and culture with freshly roasted premium coffee beans. Being an innovative corporation, Chek Hup had brewed up an entire range of goodness for any time and occasion!
Heritage
Chek Hup has expanded its brand thousands of miles across the globe, introducing its rich, creamy taste and aroma to new taste buds each day. Chek Hup offers over a dozen different products and exclusive blends.
In Malaysia, coffee culture runs deep, and one popular beverage that exemplifies this passion is “kopi mix Malaysia.” This unique blend combines traditional Malaysian coffee’s rich and aromatic flavours with a modern twist, creating a delightful coffee mix that caters to diverse tastes. Malaysians take pride in their coffee, and kopi mix Malaysia has become a beloved choice for those who appreciate the convenience of a premix coffee that doesn’t compromise quality. Whether enjoyed at bustling street-side stalls, local cafes, or in the comfort of one’s home, kopi mix Malaysia is a testament to the country’s rich coffee heritage and ability to adapt to the demands of the modern coffee enthusiast.
The Chek Hup R&D team constantly updates the range of goodness with revolutionary beverages such as the iconic 3-in-1 Ipoh White Coffee designed to provide a perfect cuppa anytime, anywhere.
Vision, Mission, Purpose & Values
Vision:
To become the trusted brand in Greater China & South East Asia where we can make a contribution to improve the food quality & lifestyles of our customers.
Mission:
To serve our customers by making products which is delicious & natural.
Purpose
We value life by making products that are at their most natural.
Values
Responsibility . Accountability . Balance . Benevolence . Innovation . Truthfulness
Logo
Chek Hup’s logo shows a rabbit, a wheelbarrow and coffee beans. These items represent Chek Hup. The rabbit in the logo symbolizes purity and honesty. Its upright ears signifies happiness and positivity. CH, the company initials are used in the design of the rabbit while the wheelbarrow symbolizes pushing forward and staying ahead at all times. The coffee beans are the core products of the company.
Mascot
CAFFIE (Hero Rabbit)
Genuine – Chek Hup promises to serve you and your family wholeheartedly by ensuring that all products are made of natural raw ingredients.
Good Leadership – Being a legendary brand that plays a significant role in the history of FMCG market, we would like to stress that OUR customers’ loyalty, trust and support are the only factors that keep us moving.
Life Companion – The marvelous taste of our products brings you the most satisfying enjoyment and energizes every single day of yours.
CHEKKIE (Worker Rabbit)
Skillful – We confidently ensure the excellence of all products through professional quality management and careful supervision of every single procedure throughout the manufacturing process.
Innovative – Everyone in Chek Hup, Chek Hup has never given up bringing the most satisfying drink into your life.
Commitment – Thanks to the unconditional contribution and sacrifice of our team, Chek Hup is heading towards the right path of success.
HUPPIE (Flying Rabbit)
Efficient – We place strong emphasis on service quality and work performances. With confidence and passion, we face all challenges positively.
Ambitious – We insist to share the best quality with every honorable customer. We are faithful that our products will be introduced to all four corners of the globe and to every customer.
High achievement – Chek Hup is being internationally recognized. Improving sales performance is the best warranty of our products’ quality.